Virtual Quant Marketing Seminar - Sylvia Hristakeva
Bad-drug Ads or Killer Ads: The Effects of Drug Injury Advertising on Viewers’ Health Outcomes
Dear All,
Our next Virtual Quant Marketing Seminar is on Monday, February 26 at Noon ET. The speaker will be Sylvia Hristakeva.
The zoom link is below, note that this is a new link.
https://hbs.zoom.us/j/93651241772?pwd=N2dTTC9RZHdoTjhXUjdPOXpkRkNDdz09
Title: Bad-drug Ads or Killer Ads: The Effects of Drug Injury Advertising on Viewers’ Health Outcomes
Abstract:
Consumers are frequently exposed to drug injury lawsuit advertisements, which highlight the potential dangers associated with a particular drug, with the intent to recruit potential lawsuit plaintiffs. Physicians have expressed concerns that drug injury ads might lead patients to misperceive the risks and benefits associated with their drugs, leading them to discontinue their medication. I analyze the effects of drug injury ads on prescriptions in the context of anticoagulants, which is a class of drugs primarily taken by elderly people to help prevent strokes. I observe a decline in the total number of filled prescriptions of anticoagulants, which lead to meaningful changes in health outcomes, such as increases in inpatient hospital visits and death rates for conditions treated with anticoagulants with no changes for placebo diagnoses.
The schedule for the rest of the semester is:
Monday, March 25, Noon ET - Yanyou Chen (University of Toronto)
Monday, April 1, Noon ET - Jessica Fong (University of Michigan)
Monday, April 8, Noon ET - Song Ma (Yale)
Monday, May 6, Noon ET - Sam Goldberg (Stanford)
We encourage you to use our google calendar to keep track of the talks.